Our Co-Founders, Whit and Sawyer Merritt, are twin brothers from New England, who grew up in a lively family with two sets of twin boys. Outdoors, they learned to appreciate nature, exploring the woods, lakes, ponds and mountains around them, and experiencing wildlife in its natural habitat.
The Merritt twins share many core values, such as respect for healthy living, the environment and sustainability. Early on, they realized the health benefits of locally sourced, pastured, organic foods to nourish oneself, yet later noticed no corollary concern in our culture for the environmental effects of items we purchase to clothe ourselves. Thus, they embarked on a mission to develop a sustainably-sourced lifestyle clothing brand to promote urgently needed change in the fashion industry.