Our Co-Founders, Whit and Sawyer Merritt, are twin brothers from New England, who grew up in a lively family with two sets of twin boys. Outside, they learned to appreciate nature, exploring the woods, lakes, ponds and mountains around them, and experiencing wildlife in its natural habitat.
The Merritt twins share many core values, such as respect for healthy living, the environment and preservation of our planet. Upon learning of the harmful environmental effects of conventional clothing and textile production practices, they embarked on a mission to develop a sustainably-sourced clothing brand to offer an alternative and promote urgently needed change in the fashion industry.
They complement each other well. Sawyer’s strengths lie in information systems, implementing innovation in technology, content creation, and social media/marketing. Whit loves clothing design, texture and color and manages our supply chain with an eye for innovative environmentally sound sourcing of fiber and textile.
Our clothing is manufactured here in the United States — local production naturally reduces our carbon footprint and facilitates transparency. Twin Birch is dedicated to educating consumers on the carbon emissions and environmental degradation directly resulting from conventional clothing manufacturing practices and will continuously work to improve design and production of innovative, stylish, comfortable and sustainable alternatives. We describe our product as conscious comfort.