Our mission is to create clothing for a healthier, more sustainable Planet.
With annual fashion industry emissions currently at 1.2 million metric tons of CO2 and fashion production expected to triple by 2050, we want to create products that are better for the environment but still durable.
We aim to source increasingly sustainable and innovative material, designs and construction methods, while educating our consumers to the historically destructive practices of the fashion industry and the benefits of investing in durable, sustainably manufactured clothing. We are working toward a fully circular model. Our customers are value-driven purchasers, who care about the environment and recognize the harms of the clothing industry.
We aim to reduce overall clothing consumption by offering more sustainable and long lasting clothing. We want to be a part of the solution to the fast fashion trend.
Our Co-Founders, Whit and Sawyer Merritt, are twin brothers from New England, who grew up in a lively family with two sets of twin boys. Outside, they learned to appreciate nature, exploring the woods, lakes, ponds and mountains around them, and experiencing wildlife in its natural habitat. The Merritt twins share many core values, such as respect for healthy living, the environment and preservation of our planet. Upon learning of the harmful environmental effects of conventional clothing and textile production practices, they embarked on a mission to develop a sustainably-sourced clothing brand to offer an alternative and promote urgently needed change in the fashion industry.
Twin Birch is dedicated to educating consumers regarding the carbon emissions and environmental degradation directly resulting from conventional clothing manufacturing practices and will continuously work to improve design and production of innovative, stylish, comfortable and sustainable alternatives. We describe our product as Conscious Comfort.
Our Clothes Are Made in the USA
We manufacture in the Northeast, where our operations are located.
Local production naturally reduces our carbon footprint.
How We Reduce Our Environmental Impact and Increase Value For Our Customers
As we grow, we want to use the latest technology in sustainable textile fabrics. This will include manmade textiles that use little to no chemicals, less water and achieve a circular model. As time goes on, we will talk more about that and discuss the benefits of various fabrics that we use. For the time being we will use more readily & sustainably grown fair trade Organic Cotton, and Hemp sourced from China.
We are working with one of the pioneers in the hemp textile industry. The lack of cotton and hemp mills in the US has caused us to look elsewhere. China has the best full processing of industrial textile hemp currently.
Our manufacturer is in Northeast US, and our vegetable dye house is 30 miles from that facility. We also plan to use other low impact dyes. Our undyed Tote bags our manufactured in New Hampshire, with Organic Cotton sourced from Texas.
We do small batch production in partnership with a woman-founded/run businesses. Our clothing fabric is hand cut and sewn. Only rain water, collected around the factory, is used in the vegetable dyes process.
The packaging used to ship customers our clothing is a certified home compostable, fully biodegradable, waterproof and reusable mailer made from plants and non-toxic compostable resin. In a home compost it will biodegrade in 3-6 months and can also be commercially composted. In addition, the shipping label on each package is compostble.
• Since the 2000s, fashion production has doubled and it will likely triple by 2050, according to the American Chemical Society.
• The fashion industry produces 1.2 million metric tons of CO2 each year.
• Polyester, which is actually plastic made from fossil fuels, is used for about 65 percent of all clothing, and consumes 70 million barrels of oil each year.
• It’s estimated that 35 percent of the microplastics in the ocean come from the fashion industry. While some brands use “recycled polyester” from PET bottles, which emits 50 to 25 percent fewer emissions than virgin polyester, effective polyester recycling is limited, so after use, these garments still usually end up in the landfill where they can shed microfibers.