Mission
Creating clothing for a healthier, more sustainable Planet.
The Problem
In the last 30 years, the advent of inexpensively produced clothing, with its dependence on petroleum-based synthetic fabrics, has contributed 8-10% of greenhouse gasses globally (currently at 1.2 million metric tons annually), is fouling waterways with toxins (pesticides, dyes, and finishes), dumping tons of microfibers into the ocean and clogging landfills. Fashion is also responsible for 20% of global wastewater. The conventional clothing industry as a whole, is dependent on fossil-based environmentally toxic materials, and is fueled by consumer expectations for cheap, ever-renewed and disposable “ Fast Fashion.”
Our Solution
Sustainability to us means thinking of ways to reduce our overall carbon footprint from sourcing, manufacturing, shipping and creating products that meaningfully reduce waste and impact on the environment throughout the products entire lifecycle. We aim to source increasingly more sustainable and innovative materials, designs and construction methods, while informing our consumers of the historically destructive practices of the fashion industry and the benefits of investing in durable sustainably manufactured clothing.
With fashion production expected to triple by 2050, we want to create products that are better for the environment to make sustainable clothing a much larger percentage of the clothing consumption mix. Our customers are value-driven purchasers, who care about the environment and recognize the harms of the clothing industry.
Our Clothes Are Made In The USA
Local Production
We manufacture in the Northeast, where our operations are located.
Smaller Footprint
Local production naturally reduces our carbon footprint.
How We Reduce Our Environmental Impact and Increase Value For Our Customers
Innovative Fabrics
As we grow, we want to use the latest technology in sustainable textile fabrics. This will include manmade textiles that use little to no chemicals, less water and achieve a circular model. As time goes on, we will talk more about that and discuss the benefits of various fabrics that we use. For the time being, we will use more readily & sustainably grown Organic Cotton and Hemp sourced from China.
Supply Chain
We are working with one of the pioneers in the hemp textile industry. The lack of cotton and hemp mills in the US has caused us to look elsewhere for our main clothing products. China has the best full processing of industrial textile hemp currently.
Our manufacturer is in Northeast US, and our vegetable dye house is 30 miles from that facility. We also plan to use other low impact dyes. Our undyed Tote bags our manufactured in New Hampshire, with Organic Cotton sourced from Texas.
Production Process
We currently do small batch production in partnership with woman-founded/run businesses. Our clothing fabric is hand cut and sewn. Rain water, collected around the factory, is used in the vegetable dye process. After the dye is exhausted, it still contains the dye mordants and organic plant matter, both of which are compostable.
Shipping Materials
The packaging used to ship customers our clothing is a certified home compostable, fully biodegradable, waterproof and reusable mailer made from plants and non-toxic compostable resin. In a home compost it will biodegrade in 3-6 months and can also be commercially composted. In addition, the shipping label on each package is compostble.
Quick Facts
• Since the 2000s, fashion production has doubled and it will likely triple by 2050, according to the American Chemical Society.
• The fashion industry produces 1.2 million metric tons of CO2 each year.
• Polyester, which is actually plastic made from fossil fuels, is used for about 65 percent of all clothing, and consumes 70 million barrels of oil each year.
• It’s estimated that 35 percent of the microplastics in the ocean come from the fashion industry. While some brands use “recycled polyester” from PET bottles, which emits 50 to 25 percent fewer emissions than virgin polyester, effective polyester recycling is limited, so after use, these garments still usually end up in the landfill where they can shed microfibers.